Crosslisting is a strategy that involves listing the same product on multiple online marketplaces, yet many sellers don’t know how to crosslist !
The idea being crosslisting is to increase your exposure and target a niche audience when you might not otherwise have access to it. But there are some pitfalls, so here’s what you need to know before trying this approach for yourself.
What exactly is crosslisting? Crosslisting (also known as crossposting) refers to selling the same products through different channels or venues to reach more potential customers who may not be able to find out about your business any other way. You can do this by copying all your listings from one marketplace over to another or using a tool like Crosslister that automatically lists to several marketplaces, including Depop, Etsy, and eBay OR You can do this manually.
You’ll see many sellers in the e-Commerce space turn to crosslisting tools when they first start out because it’s easier than listing from scratch. In many cases, all you have to do is enter your product title and description into a template copy-paste images from one site onto another.
Why should you crosslist/crosspost?
Selling on multiple platforms is almost always a good idea. If your sales from one platform decrease, you can rely more heavily on revenue made through other outlets to make up for it.
So here are 5 really good reasons why you should crosslist on various marketplaces to maximize your exposure. These are common questions raised when beginning a discussion about crossposting – how does it benefit me, should I do it?
1. Crosslisting can introduce you to new audiences
Sellers who use only one platform might not be tapping into all the potential buyers there are. By crossposting your listings to multiple platforms, you can reach a wider audience than would otherwise be difficult.
2. Crosslisting presents the opportunity for more targeted selling!
Let’s say you have different products or services in each marketplace that cater to different markets. Listing to different marketplaces allows you to put the right item in front of the right people, which leads to more sales in the long term. Each reselling app is different, and buyers on different apps want and expect different things. You can read our comparison on some reselling apps:
3. Crosslisting can increase your SEO performance & Brand Recognition
Each marketplace has its own search algorithm, for example the etsy algorithm is quite different from the depop algorithm. How ever there is one unifying search engine! We’re sure you’ve heard of it’s a small startup that rhymes with poodle 😉
Crossposting across multiple platforms helps create many listings available to be indexed by the search engines. The more listings you have being indexed by google the higher the chances are that someone will search for something on google (or bing, duckduckgo etc.) will end up on one of your listings.
Using a well-designed crosslisting strategy will help you rank on the first page for popular keywords and phrases that are used by potential customers while searching the Internet.
Additionally, when someone searches up your brand name instead of the search results being a ghost town you have lots of search results that are relevant to your business, this helps a customer trust that they are dealing with a genuine business!
4. Crosslisting can make your reseller life easier in the long term
If you want to ensure success for your business, building a strong reputation is essential. By crossposting on multiple marketplaces, you will have increased exposure while helping to improve the overall perception of your brand. A strong reputation can lead to higher conversions and more positive reviews.
Crosslisting allows you to have more peace of mind, knowing that slow sales on one marketplace will not kill 100% your income is a great feeling.
5. Crosslisting is free
This means you have nothing to lose except for your time, which could help you build a solid foundation to grow your reselling business.
Which platform should you crosslist to?
The first thing to ask yourself is which platforms you want to be on. There are many different options available, and they’re all going to have different potential audiences.
You can decide based on what type of product you’re selling. If it’s a fashion item, you might want to target Depop or Poshmark, but if it focuses on handmade or vintage items and craft supplies, you may want to look into Etsy.
Figuring out the audience your product will most appeal to can make choosing the best platform much more effortless.
Depop is an app that allows users to buy and sell their goods – like discount designer clothing, jewelry, vintage – through curated photo feeds similar to Instagram’s feed of posts by people you follow.
Shoppers can find anything from discounted designer clothes to cute handmade trinkets on Depop. Users post photos and descriptions of what they’re selling, along with a price. You might come across some hidden treasures in your search for the perfect birthday gift or unique decor items.
Poshmark is a go-to app for buying and selling all fashion needs. Users can buy, sell, or just give a second life to their clothes with Poshmark’s social commerce marketplace in three countries: the US, Canada, and Australia. Get a dose of Poshmark tips for your business here.
Etsy is an eCommerce company that allows you to sell handmade or vintage items as well as craft supplies and tools from their online website. On Etsy, people can find a wide array of products such as jewelry, bags, clothing, home décor, and furniture toys art, among other things! If you’re already on Etsy, discover how to increase your Etsy traffic (and sales).
eBay is one of the oldest and most successful e-commerce websites on the Internet and king of second-hand goods. It doesn’t sell any items but instead allows users to list their own used goods for sale in online auctions, which other bidders can bid against them until one of them wins with a better offer than anyone else’s first price.
One of the newest ways to make a buck is by selling your unworn clothes. Vinted enables people from all over the world, and in every walk of life, an easy platform to sell (or resell) clothing items with others. Vinted is geared towards people selling their own clothes, large businesses running commercial operations may have a hard time as vinted opposes commercial selling.
Mercari is an app that lets you quickly sell your clothes, electronics, and other items. Sellers can create a listing with photos of the item in question, along with its description and price.
Other factors should be considered when deciding which platforms to crosslist on, such as:
- The type of site/service you want to use – Some sites only accept listings based on certain criteria, so it’s important that you understand how each one operates before deciding where to send your product.
- Who owns the site/service – Sometimes, it can be more beneficial to crosslink with sites owned by larger companies, making them more likely to send traffic your way.
- How much traffic the site gets – Knowing how many visitors a platform has can give you an idea of whether or not it will be worthwhile to crosslink there, and if so, for how long. For example, ebay.com is one of the most popular sites on the Internet, with thousands of people visiting every day. However, smaller platforms may not be quite there yet when it comes to traffic.
- The platform’s reputation – Some sites have good reputations, but others have less than favourable ones!. If you’re unsure about how reputable a site is, then it’s best to steer clear. Even large marketplaces have had and can have lapses in communication with their sellers. There are countless examples of sites having false positives when it comes to moderating content on their platform, leading to lots of sellers being locked out/pushed away
Recommendations before crosslisting
Before you get started with crosslisting, it’s important to make sure that your product is set up properly so that you can submit it to various platforms. Here are some things you should look at:
Your sales page
If possible, you should have an optimized sales page in place before sending your product to another marketplace. This will make it much easier to rank for various keywords and get more views in the long run.
Your item title
Make sure that the item title correctly describes your product and doesn’t contain any extra information such as your business name or website address, which can confuse customers and lead them astray.
Your product pictures
It’s also a good idea to have multiple high-quality photos of your product so that people can see what they’re buying, along with images on your sales page that show off its features and benefits.
If you have any details about the weight or dimensions of the item, then it’s best to note them on your sales page. This can be useful for customers looking for more specific details about a product before purchasing.
When putting up the price of your item, it must be as accurate as possible, and you should avoid listing any incorrect information such as discounts or coupons that can confuse your customers.
Your shipping times
If you’re going to be crosslisting on multiple sites, then it’s best to have awareness about the shipping times in place for all of them so that people are not left hanging if they order something from a particular marketplace. It takes longer than expected to arrive.
How do you crosslist to other marketplaces?
All right, we already know that crosslisting is a way to increase your visibility, reach, and sales on other marketplaces. There are different ways to do this.
If you were to try and copy-paste all of the information from your current marketplace listings into another one, it could take several minutes per listing. If you want to list on Etsy, Mercari, or similar platforms, that would add up at least a half-hour for each listing. The problem with manually copying items to different marketplaces is that you always miss steps and have to correct them later in the process.
The quickest way to crosslist on multiple marketplaces is by using a crossposting tool. Simplify your workflow and eliminate work hours each day by crosslisting your items into multiple marketplaces in seconds with the SellerAider Crosslister. Crosslister does what your copy/paste routine would do, but better.
What are the best crosslisting/crossposting tools?
There are a few different crosslisting sites and tools that you can use to market your products. Each one has its own advantages and disadvantages that can make it a better choice for some products than others. The most important thing is to figure out which of these tools will work the best for your business so you can make the most of your selling plan. Here are the best options to consider.
Crosslister by SellerAider
Crosslister is a tool for online resellers of all types. It allows them to list their products in the shortest time possible and assists with automation to sell more efficiently than ever before!
Save time and increase your odds of making sales with crosslister’s bulk cross-listing tool. Easily list all of your products from one marketplace to another in a few clicks. Keep up the hustle without having to worry about manual labour.
Automatically relist items on marketplaces to maximize the ROI for your products. This crosslisting tool lets you remove listings marked as sold on your sell platforms to avoid making a double sale with no inventory left over.
Resellers need to be able to juggle multiple marketplaces, products, and pricing. Vendoo has created a solution for this with their crossposting software, which allows you to centralize your listings on any of the major eCommerce sites in one place. They offer analytics for you reselling business.
With Vendoo’s delist & relist feature allows you to save lots of time. At the same time, they also let you remove sold products from all marketplace accounts at once.
List Perfectly is an e-commerce solution for sellers on the go. Listing products is easy with their versatile and customizable platform. With List Perfectly, you can list your items efficiently without worrying about complex sales channels because they will take care of everything.
The tool allows you to crosspost products at no additional charge while also offering diverse tools, including delisting and relisting, inventory management, templates for faster listing creation-and more!
So which one ?
You can probably tell that all of these apps sound really similar, but you can read about the best crosslisting apps here. The one you choose will also depend on your country/region, we have also writing guidance on the best crosslisting app for uk sellers.
Most of crosslisting apps do not have a free trial except SellerAider. Our personal suggestion is to pick an app with a free trial.
You can try crosslister by selleraider for free here
Is crosslisting enough?
The short answer is no. Crosslisting is not enough, but it’s a sure way to boost your sales and visibility by simultaneously marketing on multiple sites. You should take some steps before you start crosslisting so that you don’t run into any hassles.
For starters, make sure you are registered on the sites you want to crosslist and have a decent presence on those sites with good ratings, reviews, and more. A bigger audience doesn’t always mean better.
You should also keep in mind the target audience of each site and make sure your product or service meets their needs. If it does, then you’re set.
There are other things you should keep in mind when crosslisting as well. First, read the information on each site and make sure they allow crosslisting your products.
Another thing you should do is not compromise on the quality of other sites just to get more sales, make sure your shop looks well put together!
Always remember that crosslisting is about making money as well as giving your potential customers a good experience. If you don’t match buyers’ expectations, they will go elsewhere and leave negative reviews instead of returning.
The Bottom Line
Crossposting is a great way to increase your visibility and target an audience interested in your product. That’s why you should crosslist on multiple marketplaces, find the right one for you, use tools like Crosslister, which are dedicated specifically to help resellers with online marketplaces, and take advantage of listing automation so that more people can see what you offer.
When it comes to crosslisting, there are no guarantees–but if done correctly, this technique can help boost sales by increasing exposure and bringing traffic into your funnel. Our team of experts would love to help you today with your next reselling business venture, so don’t hesitate to reach out if you have any questions! Let us know how our blog post has helped answer any questions about crosslisting!