Selling on the best luxury marketplace has never been easier!
Vestiaire Collective is the ideal platform for those looking to declutter their space or for the entrepreneur creatives in need of a new client base.
With over 7 million downloads globally, this platform follows a distinct business model that guarantees authenticity and top quality fashion pieces.
If you are on the lookout for a luxury marketplace that shows love to its sellers, learning how to sell on Vestiaire Collective is a must for your multi-channel strategy.
Lucky for you, we have compiled the most updated step-by-step guide that will guarantee your success as a seller on this app!
- What Exactly is Vestiaire Collective?
- How Can I Sell on Vestiaire Collective?
- Insightful Tips for Sellers on Vestiaire Collective
- Is Vestiaire Collective Legit?
- How Much Does Vestiaire Collective Take?
- How to sell on multiple marketplaces automatically (BONUS)
- In Conclusionā¦
- Frequently Asked Questions (FAQ)
What Exactly is Vestiaire Collective?
Founded in Paris, this resale platform has been an all-time favourite for pre-loved luxury and designer fashion.
With over 7 million users from across the globe, Vestiaire Collective not only sells premium fashion items, but also specializes in them. So, if you are looking for the best platform to sell your high-end listings, this is it!
Thatās not where their story endsā¦
Vestiaire Collective is more than just a resale marketplace. It is a platform with strong roots in sustainability.
Not only can this be seen in their story, but also in their annual Impact Reports.
For instance, in their 2023 report, they emphasized the importance of their circular business model as a means to disrupt the harmful consumption of fast fashion.
In fact, they found that shopping on their site reduced environmental impact (greenhouses gases, water consumption etc.) by an astonishing 90%.
Thus, if sustainability is at the core of your ethos, it is imperative to learn how to sell on Vestiaire Collective and become part of that disruption!
How Can I Sell on Vestiaire Collective?
While selling on the resale platform may seem daunting, it is actually a surprisingly easy process that will not take too much of your time!
Step #1 Complete the Sign-Up Process
While the platform can be accessed via the web, it is highly recommended that you download the app for a smoother browsing experience.
Once youāve hit the sign-up button, you will be required to complete a short form. You will need to provide your full name, password, location, and gender.
When you finally join the community, it is wise that you tailor your personal account. You can do this by adding a profile picture of yourself or your brand to make you stand out from the crowd!
Step 2# Time to Create Your Listings
To begin the listing process, simply go on the āsaleā tab to choose the category that best describes your product.
You can pick from the following 4 categories:
- Womenswear
- Menswear
- Girlswear
- Boyswear
Within these product categories, you will be able to choose precisely what type of item you are intending to sell.
Finally, you will be required to fill in a few more details, including:
- Brand name
- Main material
- Colour
- Size
Make sure you have this information ready beforehand for a quick onboarding!
Step 3# Upload High Quality Images
Statistics have shown that at least 75% of online buyers rely on product photos to make an informed decision before making a purchase.
With this key data in mind, increasing your chances of customer engagement lies in the quality of your product images.
Successfully selling on Vestiaire Collective means that you constantly take bright, clear photos ā preferably with natural light and a neutral background ā as well as a wide range of angles.
The marketplace recommends that you use a stock picture for the first image, ensuring that the whole item is visible from the front.
Followed by this, you should incorporate angles of the back, the tag, and any receipts or labels that prove the authenticity of the item.
BONUS: Including at least one picture where the product is modelled on someone can make a huge impact in your sales, as buyers are more likely to purchase an item when they can visualize it on themselves.
Taking great photos not only makes your inventory more appealing, but they also build credibility by proving the itemās quality and authenticity through your listings.
Step 4# Donāt Skip Out on The Product Description
Although visual marketing is the most used content in e-commerce, it is imperative that you donāt forget about the effect a well-written product description can have.
In fact, 85% of shoppers say that both product information and images are important indicators of whether a purchase will take place.
The key to putting together the perfect description is to stay concise, yet informative.
So, rather than going on and on about why you are selling your item, aim to highlight its key features.
These could include the fabric it is mostly made up of, the collection and condition.
Make sure that you always include your productsā specification to avoid making generic statements:
Donāt do this: Nike Shoes
Do this: Womenās Nike Air Force 1 Beige Shoes
Finally, never be afraid of disclosing your productās condition in your descriptions. In fact, stating the number of times you have worn something will build more credibility with your customer base and even encourage repeat sales.
Knowing how to sell on Vestiaire Collective means knowing who your potential customers are. With deep roots in circular fashion, many of the platformās buyers are fashion creatives that enjoy fixing the flaws of pre-loved products.
After all, you donāt want your customers reporting you for selling them an unexpectedly faulty product.
Thus, a slightly worn or faulty listing is not something you should worry about on Vestiaire Collective.
Step 5# Set the Right Price
To make selling easier, Vestiaire Collective has a price calculator that determines the ideal price for an item.
Simply start creating your listing to reach the last step of the process; which is where you will find the insightful price calculator.
However, carrying out competitor search is always a worthwhile task. You can do this by browsing identical or similar items on multiple marketplaces and noting down what the average price is.
So, rather than setting up the exact price you want to receive, always leave room for negotiation, as buyers are more likely to go through with a purchase when they feel they are able to reduce the price.
Thus, marking up the price can be a useful technique to encourage communication with buyers.
Step 6# Ship Your Itemā¦Quickly!
If you are interested in learning how to sell on Vestiaire Collective, you will be happy to know that shipping couldnāt be easier!
Once your item gets sold, you will receive a pre-paid label that you can use to send it to the Vestiaire Collective HQ.
Thatās right, shipping is entirely free for you as a seller!
After a thorough verification process, the product will be sent to your buyer and your payment will be processed.
Keep in mind that some items are eligible for direct shipping, however most are required to go through an authentication process.
Furthermore, speedy delivery is highly encouraged, as you are given 7 days to ship your item; if not, the order will be automatically cancelled.
As a rule of thumb, always aim to clean and package your listings neatly. For example, getting them dry cleaned is a great way to bring pre-loved fashion back to life!
TIP: Take advantage of the Buyer Seller chat so potential customers have the opportunity to enquire about a listing, negotiate a price and be given reassurance throughout the entire selling process.
Insightful Tips for Sellers on Vestiaire Collective
While selling on this luxury marketplace is simple enough, there is undoubtedly huge competition amongst the millions of sellers from all over the world.
To overcome the common problem of getting lost in the crowd, top sellers are always using the following tips to stand out and stay on the top of the search results:
- Always keep up with the latest fashion trends
Knowing how to successfully sell on Vestiaire Collective involves having the right judgement on what to sell and when to sell it.
Generally, there are two categories that can be used to understand potential listings:
- Classic Fashion
This refers to evergreen fashion that is always in demand. Good examples of this include denim, trench coats, crisp white-collar shirts, and black leather shoes.
The reason for this endless fashion is that simply these types of pieces are super versatile and can be used on multiple occasions.
Opting to sell classic fashion is a great way to make a profit on Vestiaire Collective. Not only will you always have a customer base looking for designer denim, but you can get away with increasing your prices, as buyers tend to be more willing to pay more for a quality piece that will last them a lifetime.
- Trendy Fashion
This type of fashion can be equally, or even more profitable than classic fashion if you put in the effort!
While more time-consuming due to the research that needs to go behind this, selling trendy items can be a proactive method that leads to greater profits.
Make it a habit to frequently check what is trending in the top pages of the platform and in the profiles of top sellers.
However, if you are truly looking to stand out from the crowd, you can actually find out whatās going to sell well on the marketplace before it even starts to be trendy.
You can do this by keeping up with fashion influencers and reading fashion forecasts reports on websites such as TRENDZOOM, Glamour and theFashionSpot.
Brands that are currently selling fast on Vestiaire Collective include:
- Louis Vuitton
- Supreme
- Nike x Off White Dunks
- Casablanca
- Saint Laurent
- List things according to the season
Buyers are more likely to purchase items that are directly relevant to the upcoming season. For instance, a bikini set will be more sought out before and during summertime, thus attempting to list it in the middle of January may not yield the same result.
A good way to create listings is by timing them right.
Ideally, you would want to add your items just before the upcoming season; and more precisely, at the beginning of a month, which seems to be when most people do their shopping.
Is Vestiaire Collective Legit?
We are hoping that by now it is perfectly clear that Vestiaire Collective is a great marketplace to sell your luxury items.
Not only is it a legitimate platform with important values on sustainability, but it also has a strict authentication service that sets it apart from other reselling apps.
Before a sale is even made, Vestiaire Collective checks all its listings for accuracy and even requires certain high-risk brands to be checked for authenticity before they are published on the site.
Similarly, when a buyer makes a purchase with Authenticated Shipping, the item is first sent to the Vestiaire Collective HQ for a thorough inspection before it gets shipped to the customer.
These quality control checks are made by trained authenticators who have both buyers and sellers in mind.
You might be thinking: how is this benefitting me as a seller?
Not only is the responsibility of shipping to your buyers minimized, but your chances of making a sale are also increased due to the levels of trust the authentication services provide for buyers.
After all, most people would rather spend their money on something that has been proven to be legitimate instead of taking a chance with expensive designer items.
How Much Does Vestiaire Collective Take?
You will be happy to hear that signing-up and creating your listings on the platform is completely free.
However, just as with any other luxury marketplace, completely escaping those pesky selling fees is impossible.
To make things simple, we have gathered all the fees you will be required to pay in this step-by-step guide:
- A 15% selling fee will be deducted on each sale for all items between $80 and $13,000. If your listing is under $80, a fixed selling fee of $12 will apply. Similarly for items over $13,000, a fixed fee of $2,000 will be deducted from your payment.
- A 3% payment processing fee will be deducted on each sale. This means that for all items under $100, a fee of $3 will be applied to your order.
While these fees may seem like a lot, Vestiaire Collective offers prepaid labels to their buyers, saving them the hassle of shipping costs, as well as superb quality checks and customer support.
Thus, the benefits of giving in to the selling fees will be reflected in the experience you have on the platform.
A simple way to deal with the possible profit loss is to reflect these selling fees in your prices as a way to maximize your gross profit.
Howeverā¦
A smart way to truly ensure selling fees will not be a problem for your bank account is to sell your items on multiple sites at once- also known as crosslisting.
Ā Ā Ā Ā Ā Ā Ā Find out more: Where to Sell Luxury Items ā The Best Marketplaces
Crosslisting is an effective multi-channel strategy whereby a seller lists their products on multiple reselling platforms in return for numerous benefits.
Not only will you have a better sense of financial stability due to the multiple sources of income, but you will also increase your inventoryās visibility to a diverse customer base that you may not have found if you only sold on one platform.
While this process can be carried out manually, it can be extremely time-consuming and open to human error- especially if you have a lot of listings to transfer to other apps.
It is no secret that the top sellers are using automation software that does this for them with just one click.
Crosslister is the most popular crosslisting software on the market.
Whatās great about this tool is that you can use it at no extra cost and receive a number of benefits that range from the transfer of listings to multiple sites, to automatically delisting an item that has been sold on one platform.
Find out more: How to Sell on Multiple Sites at Once
In Conclusionā¦
Selling on Vestiaire Collective is a great way to make great profits while becoming part of a sustainable model of circular fashion.
In this detailed step-by-step guide, we have gathered the most updated data to help you sell on Vestiaire Collective in a way that is both easy and profitable.
However, selling on a single marketplace is always a big risk that may cap your earnings due to the lack of multiple sources of income and small customer base.
Here at SellerAider, we create automation software that helps our users maximize their profits and feel a greater sense of financial security.
Crosslister is a sellerās most important tool for doing just that, and we are proud to see our community of sellers increase their earnings after incorporating our software into their marketing strategy,
Try Crosslister for FREE and watch your sales grow!
Frequently Asked Questions (FAQ)
How do I sell successfully on Vestiaire Collective?
Listing evergreen and trendy fashion during the relevant time of the year is a great way to begin your journey of selling on Vestiaire Collective. When creating a listing, ensure that you take clear photos from multiple angles and combine this with a concise, yet informative product description that leaves your potential buyers feeling fully informed about your product.
What percentage does Vestiaire Collective take?
The platform charges a selling fee of 15% on all orders between $80 and 13,000. For any orders under $80, a fixed fee of $12 will be applied. Anything that exceeds $13,000 will incur a fixed selling fee of $2,000.
Is it easy to sell on Vestiaire Collective?
Selling on Vestiaire Collective couldnāt be any easier! The sign-up process only takes a few minutes, and the platform helps sellers set their price using their price recommendation tool.
Who pays for shipping on Vestiaire Collective?
The marketplace offers its sellers pre-paid labels each time a sale takes place. This means that all shipping costs are covered by Vestiaire Collective, leaving you with one less cost to worry about. Just make sure to ship your items within 7 days of the purchase!
Is it safe to sell on Vestiaire Collective?
Vestiaire Collective is a legitimate platform with carefully designed quality checks that guarantee all listings on their site are authentic. This benefits buyers and sellers alike- with sellers not having to worry about false claims that their items are not legit.