According to Statista, multi-channel e-commerce sellers generated over 550 billion dollars in the US alone.
It should not come as a surprise then that the most successful sellers are choosing to list their products on multiple sites at once.
This is known as crosslisting.
Using crosslisting as a multi-channel sales strategy for your business has numerous benefits. From the increased brand visibility to the possibility of targeted selling for various niches, knowing how to sell on multiple sites at once is a must for any seller who wants to increase their revenue.
If you are unsure of how crosslisting works and want to find out more about optimising your shop on various channels, this article will answer all the questions you have about this popular form of selling.
1.1 Crossposting Allows for More Targeted Advertising
1.2 Crossposting Increases Brand Awareness
1.3 Crossposting Improves Your Shop’s SEO Performance
1.4 Crossposting Doesn’t Have to Be Time Consuming
2.1 What is Crosslister?
2.2 What Marketplaces is Crosslister Supported By?
2.3 What Data Does Crosslister Copy Over to Other Marketplaces?
2.4 How do I Begin Using Crosslister?
2.5 Are There Any Other Benefits to Using Crosslister?
3. Is Crosslisting Enough to Boost My Sales?
3.1 Incorporate SEO Keywords to Your Product Pages
3.2 Don’t Forget to Optimise Your Product Images Too!
3.3 Provide Great Customer Service
What Are the Benefits of Selling on Multiple Sites?
Crosslisting to different marketplaces is the easiest way to increase your revenue and brand awareness for your business. It all makes sense when you put it in simple terms: the bigger the audience, the higher the likelihood of your products being seen.
Before we dive into the technicalities of how to sell on multiple sites at once, let’s have a look at some of the reasons why crosslisting is a must for your sales strategy:
Crossposting allows for more targeted advertising
Knowing your audience is a make or break when it comes to successful sales.
Rather than trying to appeal to a mass audience, you should instead aim to niche down by finding the right customers for the type of product you are listing.
While the smaller numbers of a niche audience may worry you, the quality is more important than the quantity here. Customers that are already looking for products like yours are considerably more likely to view your listings. Therefore, advertising your products to niche categories is highly recommended.
Researching your target audience should begin by choosing the best places to list your products on, as each marketplace specialises in different niches.
Many customers tend to be loyal to a particular platform, therefore targeting them will not only earn you a reliable source of returning customers but will also make your shop visible to a customer base that would be difficult to find a different platform.
Before you make a decision on what platforms to list your products on, finding out the overall culture and persona of each site will help you choose the right site for you.
Communities are a great place to start researching customers’ demographics and product preferences. These can be found on the actual platforms and social media such as Facebook and Instagram.
Some popular niche e-commerce platforms include:
- Vinted is one of the popular marketplaces for second-hand vintage clothing.
This is a great choice for new resellers looking to list their apparel and jewellery, as Vinted comes with no fees!
More experienced resellers will be painfully familiar with the pesky fees marketplaces charge, therefore beginning your journey on Vinted is ideal; as long as your products match with the Vinted community of course!
While the e-commerce platform requires little financial investment, you are still required to bump your listings in order to ensure that your products appear at the top of the search results. This needs to be done by frequently deleting and reposting your items.
This time-consuming process can be easily avoided by using a Vinted Bot. This is an automation software that automatically bumps your listings for you by creating a new copy and uploading it on the platform.
Owning a successful reselling business is hard work that requires hours of marketing and optimisation. Therefore, including software such as Vinted Bot in your sales strategy will leave you with significantly more time to focus on other aspects of your business.
Try the best Vinted Bot on the market here for FREE.
- Depop, also known as the fashion marketplace of Gen Z, is the top reselling marketplace for trendy second-hand apparel and jewellery.
Its design is identical to social media platforms where you can like, comment and follow sellers. To no surprise, the demographics tend to be of younger age groups that are looking to purchase unique and sustainable styles.
So, if your inventory is inspired by the latest fashion trends, selling on Depop might be just the ideal marketplace for you!
Unlike Vinted, Depop charges its resellers a 10% selling fee each time a purchase is made. While these charges can be quite steep, Depop offers multiple features and apps to help its users run a successful business, therefore it could easily be argued that the selling fee is a fair price to pay for the platform’s integrations.
Find out more about Depop’s fees here.
Using a Depop Bot is a must in order to automatically bump your listings at scheduled intervals. This automation software comes with more features such as auto-follow, auto-rearrange and auto-likes.
Similar to the Vinted Bot, the use of a Depop Bot will give you more free time to focus on other aspects of reselling!
If you are unsure of which reselling marketplace is the right one for you, make sure to check out our Vinted VS Depop comparison here.
- Poshmark is a popular reselling marketplace for second-hand luxury fashion.
As the importance of finding a niche audience for a greater profit margin was emphasised, Poshmark should be your first choice if your inventory consists of new and vintage luxury pieces.
The platform charges a number of fees for its sellers, however we have written an elaborate guide on how to increase your sales despite the multiple fees that may discourage some.
Just as with the above marketplaces, the use of Poshmark automation software is highly recommended for any reseller interested in growing a profitable business!
- Mercari is best known for its large reselling community for a wide range of different products.
Unlike Depop, Vinted and Poshmark, this platform offers more variation in its product categories, therefore most items can be sold there successfully.
Despite its diverse nature, there is a large niche for collectibles such as limited-edition items, video games and figures.
- eBay is one of the first and largest e-commerce companies best known for its variety of second-hand goods.
The platform has over 130 million active users and allows sellers to auction their products to buyers who will bid their best offer.
Some of the best-selling categories include electronics, apparel and fitness equipment.
- Etsy is the best online marketplace for unique hand-made and vintage items.
If you are a talented creator that wants to make profit from their artistic and innovative work, this is the platform for you!
Etsy’s community of buyers greatly values the work of independent entrepreneurs and small businesses, therefore it is certain that your efforts will be appreciated in this marketplace.
Adding that personal touch to your products is what makes Etsy buyers stay loyal to the platform.
All in all, knowing why and how to sell on multiple sites at once has its value for any upcoming seller.
However, while crosslisting to different platforms is a significant aspect of a good sales strategy, you should avoid moving all your inventory to every platform. This is a common rookie mistake that you should stay away from!
As we have concluded, each marketplace has its own audience. This means that you should only crosslist relevant products that are the most likely to be viewed by the respective niche audience.
For instance, a hand-made candle is likely to do well on Etsy but not Depop, therefore crosslisting it to irrelevant platforms will not dramatically boost your sales.
Along with niche research, when deciding what the best sites are for your business you should also consider the following:
- Does the target audience prefer a meaningful engagement with their seller?
If so, you need to be willing and able to optimise your shop to match the customers’ expectations. For instance, quick customer support and a friendly writing tone should be applied to your entire page. If this is not something you are willing to do, avoiding the particular platform is advised.
- Is the customer base loyal to the platform or is the most common type of purchase a one-time sale?
If the former applies, you need to be able to create trust with your target niche to ensure return customers.
- Does your inventory belong to a niche that has an established marketplace?
If so, aim to create listings on those platforms. For instance, vintage fashion apparel items should be listed on marketplaces that have this category as the best-selling one.
- Does your customer base make purchases based on price, uniqueness or products that come in variation?
Knowing this will inform your pricing and future inventory decisions.
Crossposting increases brand awareness
While some customers prefer to stay loyal to a particular platform, the majority of buyers prefer to compare products across multiple marketplaces to find the best deal.
Crosslisting on multiple ecommerce platforms will increase the exposure of your brand, as shoppers are likely to come across it when browsing on the internet.
Frequent brand exposure will make your shop more memorable, and thus more reliable.
In other words, knowing how to sell on multiple sites at once will make your shop visible to a wider audience that is more likely to trust you as a vendor for their next purchase. This trust is particularly useful for audiences that value a more meaningful engagement with sellers. It will also ensure repeat customers!
To further increase engagement, you can encourage your buyers to keep up with your business by signing up to an email list or following your brand’s social media. Experienced sellers that are looking to increase their visibility even more should consider starting a blog, where SEO articles are regularly posted. These will help rank your business on the first pages of search engines and create more brand awareness.
Crossposting improves your shop’s SEO performance
Creating listings on multiple e-commerce platforms means that there are more pages from your brand that will be indexed by Google.
To further improve your chances of appearing at the top pages of search engines, you should carry out keyword research in order to discover popular keywords that will help you rank higher if applied to your shop’s pages.
The relevant keywords can then be included across your page, including the product titles, descriptions, tags and images.
As a result, when a buyer uses a popular keyword to search for a relevant product, your indexed pages are more likely to appear on the first pages of Google.
Crosslisting is a significant aspect of this process, as Google bases its ranking on relevance but also credibility. This means that the more times you appear on different pages, the more credible your brand is.
Crossposting doesn’t have to be time consuming!
This statement may be confusing, as crosslisting your items from one platform to another may take several minutes per listing and this highly depends on the marketplace you are listing to; some may take even longer.
If you have a lot of listings, crossposting manually will require a lot of time and patience! It may even be frustrating at times due to accidental mistakes that may be made in the process.
Thankfully, affordable automation software can save you from this dreadful process and allow you to focus on other aspects of your business.
Who can say no to the top timesaving Crosslister on the market? List your products in seconds for FREE here.
How Does Crosslister Work?
Now that you understand the incredible benefits of crossposting your inventory across different platforms, you may be wondering how to sell on multiple sites at once.
What is Crosslister?
Here at SellerAider we offer the best crosslisting software on the market. The free chrome extension automatically crosslists your products to the marketplaces of your choice either individually or in bulk (it’s up to you!).
Another useful feature includes the delist function, which automatically removes listings that have been sold on all marketplaces. This includes items that come in multiple variants and quantities. This feature guarantees that your inventory remains accurate, and your sales go smoothly; increasing your chances of receiving positive feedback from your customers!
What marketplaces is Crosslister supported by?
This popular chrome extension is currently supported by the following marketplaces:
- Facebook Marketplace
- & More coming!
What data does Crosslister copy over to other marketplaces?
Data that is copied over varies based on the type of marketplace you have chosen to crosspost to. To take Depop as an example, the data that is copied over includes:
- Body Fit
- & Much more
As a rule of thumb images, product descriptions, titles and prices tend to be the main information that is passed over.
To find out the data that gets copied over to other platforms, have a look at the app’s features here.
How do I begin using Crosslister?
In order to use the crosslisting software and start selling on multiple sites at once you must install the extension to your Chrome browser. Once you have installed and pinned the extension, you need to create an account.
This should only take a few minutes and is super easy!
To begin your crosslisting journey, go to your shop on your current marketplace, select the items from your inventory that you would like to copy over to other marketplaces and click crosslist.
To find out more about getting started, check out our guide here.
Does this seem too simple? Well, that’s because it is!
Using Crosslister is indeed that easy!
Top sellers across ecommerce platforms use crosslisting software that automatically carries out this process for that exact reason. You have enough to worry about already! Let us take some tasks off your plate.
Are there any other benefits to using Crosslister?
The simple answer is yes!
Using Crosslister means that you will be part of the SellerAider community; the number one online seller community on the internet.
There are currently two community groups; one on Facebook and another on Discord.
There, you can meet other sellers with different levels of experience and exchange words of encouragement, business tips and solutions to common problems.
The SellerAider team also offers 24/7 customer support on most social media platforms, so rest assured that your issues will be resolved quickly!
Is Crosslisting Enough to Boost My Sales?
Knowing how to sell on multiple sites at once is an important step in building a solid foundation to your brand’s sales strategy. However, on its own crosslisting is not enough to make you a top seller across different platforms.
If you are a seller that is looking to generate a great profit margin, you should ensure the following steps are taken into consideration when optimising your shop:
Incorporate SEO keywords to your product pages
As discussed earlier, optimising your product titles and descriptions with relevant keywords is significant in boosting traffic to your shop. These keywords should be long-tailed and include as much relevant product information as possible.
You can find these through competitor search and the use of free keyword search tools, such as ahrefs.
These will improve your shop’s SEO performance and rank you higher on different marketplaces and search engines.
As each online platform has a separate algorithm, it is important to carry out keyword research on each one to ensure that you are using the keywords that are the most popular on the correct site.
Your product descriptions should be brief, yet comprehensive. Without writing lengthy paragraphs, you should split your text into easy-to-read bullet points that include important features and benefits of your items.
The brand, make, model, colour, size, and material information should be included in both the title and description of a listing.
Don’t forget to optimise your product images too!
Customers are unlikely to read your product description if they are not intrigued by your images. Visual marketing can be the difference to your shop’s traffic, therefore prioritising clear, eye-catching photos is significant.
Using good natural lighting and showing different angles of your product should be the bare minimum for an effective product image.
Kudos to you if you can be extra creative with your pictures!
This can be done through a creative background that has aesthetic relevance to your target audience’s tastes or by including complementary products.
For instance, if your listing consists of a vintage top, you could wear a pair of pants that compliments the top and gives your sellers inspiration for how to wear it.
Keep in mind, the focus should always be the item you are advertising. Everything else should appear as secondary!
Finally, including images with text is a great way to optimise your pages in order to appear higher in the search results. The same keywords you have included in your title and product descriptions can be used in your images, as this is the first point of reference your customers will have about your listing.
Provide great customer service
To ensure customer satisfaction, aim to respond to customer queries within 48 hours. Doing so will increase your numbers of positive reviews and boost your sales. Slow responses will make customers move on to another business.
Don’t forget to ask for those reviews once a buyer receives your product. Writing a review isn’t always on customers’ minds, therefore a small reminder can make a difference in your reviews section!
Knowing how to sell on multiple sites at once is key in boosting your sales and becoming a successful seller. From the opportunity to better advertise to your target audience, to the increased visibility, crosslisting is the easiest way to make your brand known to a wide audience across different platforms.
Here at SellerAider we provide automation software for sellers, as we believe running a business is already difficult enough. We want the members of our community to focus on the more fun aspects of their business, while we take care of the most frustrating and time-consuming parts of marketing.
While crosslisting on its own is not enough, when combined with optimised product pages, great customer support and targeted advertising you are guaranteed to become a successful top seller in no time! Good luck!