The Best Things to Resell on eBay – Ultimate List

/ ebay

Are you on the hunt for the next big thing to resell on eBay?

Find out the best-selling items in 2024!

With over 135 million active buyers and an endless variety of product categories, it’s no wonder why this leading e-commerce marketplace is perfect for making some extra cash.

From consumer electronics to fashion, and everything in between, we’ll guide you through the most profitable niches and top-selling items. 

Keep reading to discover the ultimate list of eBay’s best-selling items.

The 13 Top-Selling Items on eBay

Don’t worry, we have done all the research for you!

We found that the following items are the most profitable in 2024.

How do we know this?

By doing extensive eBay market research and calculating each item’s sell-through rate.

What does the sell-through rate mean?
The sell-through rate (%) is a measurement that tells you how well your items are selling. It shows the percentage of items you’ve managed to sell out of all the stuff you’ve listed for sale.
So, if you’ve listed 100 products and sold 50 of them, your sell-through rate would be 50%. 
As a rule of thumb, a sell-through rate of 50% or higher is considered good. 

It’s a handy way to see if you’re doing a good job selling items on eBay or need to make some changes to improve your sales. 

Without wasting any time, let’s dive into the top-selling eBay categories that can generate sales for your reselling business.

Best Things to Sell on eBay
ClothingAccessoriesJewelry & WatchesSneakersPet suppliesCell phonesCell phone accessoriesBeauty productsGarden furnitureVideo game consolesSporting goodsAutomotive accessoriesMusical instruments

Clothing

Becoming a clothing reseller is a fantastic way to start selling on eBay. 

The global apparel market for second-hand items was valued at $193.7 in 2023. 

And guess what? It’s only going to get bigger in the next few years.

Exciting, isn’t it?

The clothing product category is pretty extensive, so what are the most profitable items you could take inspiration from?

Women’s clothing

Sell-through rate Average price Successful listings Sold items
70% $19.28 70% 10,098

Women’s clothing is undoubtedly on the list of the most profitable product categories for resellers. 

There are many reasons you should start reselling women’s apparel on eBay:

  • High demand: With the increase of online pre-loved fashion, women’s clothing tends to have a consistently high demand on the platform. While there may be fluctuations in demand for specific items based on seasonal trends or fashion preferences, overall, women’s clothing remains a staple evergreen product category on eBay.
  • High average selling price: Women’s clothing items often command higher prices than other categories. This is especially true for branded, designer, or in-demand styles. With careful sourcing and pricing strategies, resellers can achieve higher profit margins.
  • Wide variety: With diverse clothing styles and fashion trends, you can choose to resell different types of apparel for women.

The best-selling items within this eBay category currently include:

Tank tops & camisoles

Tank tops are a staple in every woman’s wardrobe. I mean, who doesn’t have at least one camisole, right?

It’s the perfect evergreen product to resell on eBay!

TIP: Make your eBay store stand out from the competition by offering different colors, unique designs, and inclusive sizing options.

Casual t-shirts

Other essential categories include crewnecks, v-necks, and graphic tees.

T-shirts are easy to ship and can often be sourced affordably from various sources such as wholesalers, thrift stores, clearance sales, or even in bulk from manufacturers.

This allows resellers to acquire inventory at low costs, maximizing profit margins when reselling on eBay.

TIP: 76% of consumers say they’re more likely to purchase from brands that offer customization options. Graphic tees, in particular, offer opportunities for personalization; whether that is creating unique designs, printing limited-edition runs, or offering custom orders.

Maternity clothes

Maternity clothing caters to a specific and often underserved demographic of expectant mothers. This specialized demand creates a niche market with less competition compared to mainstream clothing categories.

Popular brands to resell within the women’s apparel eBay category include:

  • ASOS
  • Zara
  • Lululemon
  • Eileen Fisher
  • Calvin Klein
  • Free people
  • River Island
  • White Stuff

Men’s Clothing

Sell-through rate Average price Successful listings Sold items
98% $17.96 98% 111,530

With a higher sell-through rate than women’s apparel, men’s clothing certainly makes it on the list of the top-selling products in the fashion category. 

The best-selling items within this subcategory include:

T-shirts

From polo shirts to crew necks and embroidered t-shirts, eBay is filled with listings of various types of t-shirts for men. 

Similar to the women’s category, men’s t-shirts are a closet staple that is super easy to source and ship, making it a great item to sell online.  

Activewear

With an increasing health consciousness and the popularity of athleisure, people are more interested in comfortable yet stylish activewear options for both exercise and everyday wear. 

Whether you want to resell fitness tank tops, compression vets, or joggers, men’s activewear can help you tap into a growing market. 

Popular brands to resell within the men’s apparel eBay category include:

  • Nike
  • The North Face
  • Patagonia
  • Under Armour
  • Wrangler
  • Levi’s
  • Adidas

Accessories

Sell-through rate Average price Successful listings Sold items
61% $14.02 61% 51,578

As the global second-hand apparel market continues to grow, so does the popularity of clothing accessories.

In fact, accessories are an amazing thing to resell on eBay.

Why?

  • They are a complementary product: Clothing accessories complement outfits and allow individuals to express their personal style. From jewelry and handbags to scarves and belts, these accessories add flair to any closet, making them desirable items for resale! Conclusion: Everyone wants them!
  • They are in high demand: Accessories are popular all year round, so you’ll always have customers looking to buy them.
  • They go well with other clothes: Selling accessories also gives you a chance to sell other clothes. For example, someone buying a dress might also want to buy a necklace or handbag to go with it. So, you can maximize your sales potential by reselling more items in one go!

The best-selling items within the accessories categories currently include:

Socks

Socks are relatively inexpensive and can be sourced affordably from wholesalers, manufacturers, discount stores, or online suppliers, allowing resellers to acquire inventory at low costs and maximize profit margins.

As they are a basic necessity for everyone, they are a staple item in most closets; giving you all year-round demand. 

Athletic socks are particularly popular, with many eBay sellers opting for the iconic Nike socks or similar-looking generic brands.

Hair accessories

Hair clips, headbands, and other cute hair pieces are fantastic items to resell on eBay. 

Hair accessories are subject to fashion trends, with new styles and designs emerging regularly. 

TIP: Keep monitoring current and upcoming fashion trends, so you can adapt your eBay store’s listings to attract fashion-conscious buyers.

Hats

Hats are versatile accessories that can be worn year-round and they seem to be especially popular on this online marketplace. 

Beanies, bucket hats, and baseball hats are some of the top-selling items within the accessories categories. 

TIP: Remember! Market research is not only important for learning what is trending right now but also for predicting what will be popular in the future.

Our thoughts? Red light therapy hats!

With the growth of natural haircare and anti-hair loss remedies, red light caps have become super popular within the hair community on TikTok, which can only mean one thing…an upcoming demand from potential buyers!

Bags

Branded bags, ranging from prestigious names such as Louis Vuitton and Gucci to well-liked brands like Coach and Michael Kors, frequently fetch higher prices and draw in devoted customers in search of luxury items. 

Bags come in a variety of styles:

  • Handbags: A wide range of handbag styles, from totes to crossbody bags, are popular among eBay shoppers.
  • Backpacks: Both functional and fashionable, backpacks appeal to a diverse audience, including students, travelers, and commuters.
  • Tote Bags: With more people becoming environmentally conscious, tote bags have gained popularity as eco-friendly options for carrying groceries or everyday items. They are also easy to customize! 

Jewelry & Watches

Sell-through rate Average price Successful listings Sold items
90% $30.30 90% 56,263

eBay is home to rare and unique treasures, including vintage, antique, and one-of-a-kind items. 

As a seller, you can capitalize on the platform’s wide selection to source unique inventory that appeals to collectors.

You can typically receive 20% to 50% of the original price for your preloved jewelry. This is a good return if you’re clearing out unused jewelry and watches.

However, if you have luxury, vintage, or antique jewelry, those percentage margins can increase significantly.

Top-selling brands include: 

  • Cartier
  • Chanel
  • Tiffany & Co.
  • Van Cleef & Arpels
  • Rolex
  • OMEGA
  • TAG Heuer

eBay resellers interested in flipping items from this category should incorporate the following items in their online store:

Necklaces

Necklaces are loved for their versatility and style, perfect for expressing yourself and adding that extra sparkle to your outfit.

TIP: Necklaces are more than just a fashion accessory. They hold special meaning, making them ideal gifts for those special moments!

Leverage this information by optimizing your titles according to the season/occasion.

I.e. Silver Pendant Necklace: Perfect Valentine’s Day Gift for Her

Popular types of necklaces include:

  • Vintage and Antique Necklaces: Pieces with historical significance or unique designs often attract collectors and vintage enthusiasts.
  • Designer Necklaces: Necklaces from renowned designers or luxury brands.
  • Pendant Necklaces: These feature a decorative charm.
  • Chain Necklaces: These are simple yet classic, suitable for everyday wear or layering with other pieces.
  • Handmade Necklaces: Handmade jewelry has a niche market on eBay, attracting buyers looking for exclusive and personalized jewelry pieces.

Watches

Watches can have high-profit margins, especially when sourcing them at wholesale prices or finding undervalued pieces. 

Compared to other types of inventory, they often require a relatively low initial investment. This means that you can start small and gradually scale your operation as you reinvest profits into acquiring more inventory.

Let’s take a look at some of the most top-selling items within this category: 

  • Luxury Watches: High-end brands such as Rolex, Omega, Patek Philippe, and Audemars Piguet are all-time favorites among collectors and enthusiasts.
  • Vintage Watches: Vintage timepieces from brands like Seiko, Hamilton, Bulova, and Rolex have a strong following and appeal to vintage watch enthusiasts.
  • Smartwatches: Modern smartwatches from brands like Apple, Samsung, Garmin, and Fitbit are popular among tech-savvy buyers.
  • Fashion Watches: Brands such as Michael Kors, Fossil, Guess, and Citizen offer stylish watches that appeal to fashion-conscious buyers.

Sneakers

Sell-through rate Average price Successful listings Sold items
100% $57.42 100% 139,114

eBay is one of the best online marketplaces for limited-edition sneakers– thanks to their Authenticity Guarantee that ensures your items are professionally inspected before being shipped to your buyers.

Having an Authenticity Guarantee badge on your listings can significantly increase your chances of making a sale!

The sneaker industry is worth $72.2 billion, with companies selling out of shoes minutes after release.

The niche is incredibly profitable, with reports of resellers earning six-figure incomes from selling items in this category!

Popular brands to resell this year include:

  • Kobe 4 Philly (avg resale: $1,250)
  • Travis Scott Jordan Jumpman Jack 
  • Jumpman Jack Sail (avg resale: $2,000)
  • Jordan 4 Military Blue (avg resale: $999)
  • Jordan 1 Black Toe Reimagined (avg resale: $680)

Although becoming a sneaker reseller can be a rewarding side hustle, it requires a lot of research. 

Find out more: How to Become a Sneaker Reseller 

Pet supplies

Sell-through rate Average price Successful listings Sold items
100% $11.98 100% 158,570

Apart from being adorable, our furry friends are in constant need of food, toys, grooming products, and other accessories. This ongoing demand ensures a steady market for pet supplies on eBay.

With an exceptional sell-through rate, starting an ecommerce business that offers different types of pet supplies is a great way to reach a niche audience of pet lovers.

From essentials like food and litter to luxury items like designer collars and beds, there are hundreds of products for resellers to offer.

The best-selling products on eBay include:

  • Pet beds
  • Harnesses
  • Toys
  • Fish tanks
  • Pet clothing

TIP: Consider brands like FeliWay, PetSafe, FRONTLINE, and NexGuard. They are well-known in this niche and can command higher prices.

Cell phones

Sell-through rate Average sales price Successful listings Sold items
95% $141.76 95% 40,718

Cell phone brands like Apple, Samsung, and Google have loyal customer bases that will go above and beyond to purchase the newest models. 

Resellers can capitalize on brand loyalty by offering a variety of models and brands to cater to different preferences.

What are the most sought-after cell phones of 2024?

  • Galaxy S24 Ultra 
  • iPhone 15 Pro Max
  • Google Pixel 8 Pro
  • Google Pixel 7a
  • iPhone SE 

Cell phone accessories

Sell-through rate Average sales price Successful listings Sold items
100% $9.51 100% 639,573

With cell phones getting upgraded all the time, it’s no surprise that cell phone accessories would be a constantly in-demand product.

Luckily, the eBay marketplace is right there with the times, making it simple for resellers to tap into this evergreen market. 

TIP: Keeping up with the latest tech releases is key for eBay sellers wanting to maximize sales! 

Offer discounts, bundle deals, or promote your listings during peak holiday seasons or when a new smartphone model hits the market.

Cell phone accessories could be anything, so what are the top-selling items at the moment?

Phone cases

Minimalist designs with simple colors tend to be the best-selling items within the ‘Cell Phone Cases, Covers & Skins’ subcategory. 

Other eBay sellers have opted for more unique cases, such as ones made with eco-friendly materials, or simply ones that have cool designs.

By tapping into a niche target market, you are more likely to stand out and make more online sales. 

In-car iPhone holders

Reselling in-car iPhone holders can be a smart business move for consistent sales because they meet a steady need for drivers wanting to use their phones hands-free.

AirPod cases

With the frequent release of new AirPod models, which drives continuous market interest, Apple lovers are always looking to personalize their cases with unique colors and designs. 

Beauty products

Sell-through rate Average product price Successful listings Sold items
92% $20.81 92% 11,152

The beauty global market is expected to reach approximately $580 billion by 2027, making eBay’s ‘Health & Beauty’ category a profitable one for any eBay seller.

Skincare products

The popularity of skincare on SkinTok (the skincare side of TikTok) has surged in the past year.

With users sharing their routines, tips, and favorite products for clear glass skin, consumers are looking for both branded and affordable skincare options now more than ever. 

Moisturizers, spot treatments, face serums, and retinol creams are some of the best-selling items on eBay. 

TIP: Korean skincare routines have made a significant impact on the beauty market, so identifying and reselling popular Korean skincare products- like acne patches, sunscreens, and serums- can be a great sales strategy for your eBay store. 

Vitamins & supplements

FUN FACT: 81% of US adults aged 35-54 take dietary supplements.

More and more people are showing interest in health and wellness, with many looking for convenient ways to support their health.

The dietary supplement market is quickly growing, and it is already becoming one of the top-selling eBay categories under ‘Health & Beauty’. 

Garden furniture

Sell-through rate Average product price Successful listings rate Sold items
53% $220.08 53% 1,006

Under the Home and Garden category, selling garden furniture is a smart pricing strategy to earn extra money.

Whether you’re looking to clear out your backyard or fund new purchases and sell for a profit, selling products like this on eBay can be a profitable side hustle. 

Top-selling items include: 

  • Chair and table sets
  • Sofa sets
  • Garden benches

Video game consoles

Sell-through rate Average product price Successful listings rate Sold items
76% $1,107.24 76% 11,606

Video game consoles are on the list of the best-selling items on the eBay marketplace!

There has always been a high demand for consumer electronics. So much in fact that they account for 16.4% of all top-selling products sold online on the platform.

Consider buying consoles during sales or directly from consumers at lower prices and reselling them when demand peaks, like during holidays or after sold-out launches.

 Top-selling items you should list on your eBay store include:

  • Sony PlayStation 5
  • Microsoft Xbox Series X
  • Microsoft Xbox Series S
  • Nintendo Switch Lite

Sporting goods

Sell-through rate Average product price Successful listings rate Sold items
99% $38.62 99% 3,458

Sporting goods refer to a wide range of top-selling items related to sports and fitness. They cover everything from sports gear to activewear.

Fitness enthusiasts are often on the lookout for new products to support their health goals. 

To get into this, specialize in a fitness niche you’re keen on, keep up with the latest trends through social media, and set your prices right.

Popular sporting goods categories and best-selling products include: 

Golf equipment 

These are some of the top-selling products!

Fishing equipment

Fishing baits are a top performer on the platform

Strength training equipment

Enhance your online store with top-quality dumbbell sets.

Automotive accessories

These refer to best-selling products like covers, mats, GPS systems, and other tools designed to improve the appearance and functionality of a vehicle. 

Reselling automotive accessories is a profitable niche, as cars are both necessities and passion projects for many people. 

eBay top-selling items include:

Exterior accessories

Rearview mirror covers and LED rear fog lights are incredibly sought-after items. 

Interior accessories

Want your listings to stand out? Start selling interior covers!

They’re a hit with buyers looking to protect and personalize their vehicles, making them a popular choice on eBay.

 Musical instruments

Sell-through rate Average price Successful listings Sold items
100% $154.59 100% 34,499

The demand for musical instruments remains consistently high, attracting musicians, students, schools, and amateurs alike.

Specialty items like vintage guitars and handcrafted violins are unique instruments that offer great opportunities for resellers to target a particular niche market. 

Take a peek at the eBay best-sellers: 

  • Acoustic guitars
  • Violins
  • Microphones
  • Electric guitars

Want to know what the top-selling items in other online marketplaces are?

Find out more: Best Things to Resell- Ultimate List

Tips for Growing Your eCommerce Business on eBay

Simply listing top-selling items on the platform won’t do much for your online sales, so let’s take a look at how you can effectively sell on eBay:

Crosslist your listings to multiple marketplaces

It may sound counterproductive to think of other platforms when trying to sell on eBay but hear us out!

Any smart marketing strategy would include a multi-channel approach to reselling, as this is the only way to guarantee consistency in your online sales. 

Think about it…

Selling items on eBay only can restrict your customer base, when you could be showing off your products to many more customers that may not necessarily use eBay for their consumer needs. 

Crosslisting is crucial!  

All you have to do is transfer your listings to other marketplaces you believe there is a targetable customer niche for your product type.

I.e. Women’s clothing will sell faster on Depop than Etsy. 

While you can manually move each one of your listings, it is best that you use automation software to save you from the headache of this extremely time-consuming process.

Crosslister is the best automation tool on the market, as it automatically transfers all your listings with just a few clicks.

Here’s how it works:

EMBED: https://www.youtube.com/watch?v=kQWoUOj36gI 

Try it out for FREE here.

Choose how you will source your product

Selling items on eBay isn’t possible without a consistent source for your products. 

There are several types of inventory sourcing you can choose from:

  • Retail arbitrage: Buying a product from a retailer, typically at a discounted price, and then reselling it at a higher price to make a profit.
  • Wholesale: This involves a distributor buying products in bulk directly from a manufacturer at a discount. A reseller then purchases these products in large quantities, also at a discount.
  • Dropshipping: The seller accepts customer orders without storing or shipping the stock. Instead, the manufacturer ships the products directly to the customers.

Not sure which one works best for your eBay business?

Find out more: Everything You Need to Know About eBay Sourcing

Deliver outstanding customer service

Excellent customer service is crucial for resellers as it fosters trust and loyalty, encouraging repeat purchases and positive reviews, which are vital on platforms like eBay.

Good service can also differentiate your business in a competitive market.

This is especially important on a platform as massive as eBay, boasting over 138 million active users!

Start Selling The Right Products on eBay!

Thriving on eBay involves more than just listing items; it requires a strategic understanding of what buyers want!

By focusing on in-demand products, delivering exceptional customer service, and crosslisting to other marketplaces, resellers are guaranteed to see success.

Here at SellerAider, we love to make automation tools that help our community grow their reselling businesses without the headache of repetitive tasks!

Try out Crosslister for FREE and watch your eBay business grow!