Have you been looking for a new way to boost sales on your Depop account? With the majority of sellers on Depop being businesses, the importance of boosting sales volumes cannot be stressed highly enough. After all, the number of sales you make will directly relate to the profitability of your business – which is why you must always keep this in mind.
Fortunately, our friendly experts are on hand today to help you find out a little more about Depop hashtags, how to use them to boost sales, and the like. Hopefully, this will also help you find the ideal solutions for your own selling goals too. We will go over
- What depop hashtags are
- How to use depop hashtags to increase sales
- Are depop hashtags important?
- What’s the Difference Between Depop Keywords/Tags/Descriptions?
- A secret tip to boosting sales on depop
What are Depop Hashtags?
First of all, we need to briefly consider what a Depop hashtag is. As with many other platforms, Depop hashtags are short words or phrases of text used in a Depop listing to draw attention to the product’s main features. For example, for a leather handbag, you might include the following hashtags in your Depop description:
- #leather
- #handbag
- #black
- #vintage
- #[Brand Name]
In short, Depop hashtags are short phrases that help describe the product in question. If you decide to include hashtags in your Depop description, you should aim to ensure that the hashtags give a quick, thorough overview of your product. Weak hashtags that don’t add much value to the listing – such as #pretty or #fashion – will likely do more harm than good.
So, always keep simplicity in mind when creating Depop hashtags; after all, the hashtags are primarily there to ensure that your target audience can find the information they need quickly and easily.
How to use Depop Hashtags to Increase Sales
We’ve written an in-depth guide on how to increase sales on depop here. Now let’s go deeper into hashtag usage. There are several ways to include Depop hashtags in your posts to increase sales. The most common option here is simply to include a list of hashtags at the end of your description. However, you could also include keywords throughout the main body of your listing’s text.
Both options are highly effective for increasing traffic and exposure to your listings. This may not be as influential if you only have a limited number of items to sell. However, if you have a lot of stock to shift, increasing traffic to your listings is a surefire way to increase the potential sales you’ll make, too.
Integrating Depop hashtags into your descriptions is quite easy, so it’s worth trying if you’d like to boost your business’s sales. However, it’s important to consider your items’ key features first and aim to include the most appealing features when including Depop hashtags.
Your Depop Hashtags Must Always Be Accurate!
You must always keep your Depop hashtags accurate, too. Misleading Depop hashtags could negatively harm your success rate of selling on Depop; not only will misleading hashtags prevent your potential customers from coming back, but it’s also a waste of time.
If someone’s looking for a black bag and you advertise a dark grey bag as black, it’s not exactly going to give you any extra conversions. You’ll probably just have a lot of disgruntled people who clicked on your product and left again.
Misselling can also leave you at a higher risk of having to return the product, etc., so it could cost your business more in both reputation and money.
Including Depop Hashtags at the End of a Post
A product description should always provide your customers with all the information they need. However, many customers don’t have time to read the complete description, which is where hashtags come in.
Depop hashtags are similar to a TL;DR post, offering an immediate summary of everything the customer might need to know about the product. This can help them make that all-important split-second decision if they’re in a rush to decide – boosting your chances of making a sale!
Integrating Depop Hashtags Naturally in the Content
That’s not the only way to include keywords in your Depop listings, though! As an alternative, you could also include keywords naturally in your content.
For example, “this #handbag is made from premium-quality #authentic #leather materials, giving you the comfort and style you deserve to head out and about!”
This method of including Depop hashtags in your post is potentially a little more effective for winning sales because the keywords stand out visually, but it largely depends on what your customers are looking for.
This doesn’t provide a quick summary, so your customers will still have to read the full product description, which may not be ideal if they’re in a rush.
However, including Depop hashtags naturally in your content can be an excellent way to emphasize certain parts of the text that are more important than others, helping ensure that your customers understand the product’s main features (increasing its appeal).
Which Method is Right for My Depop Listings?
The type of method you use to include hashtags in your Depop listings will largely vary depending on the purpose of your product, its price tag, and your target demographic.
If you’re selling a product that could be an impulse buy – such as a new pair of shoes – a quick summary might be an excellent way to hook the interest of customers who don’t have much time to spare.
However, you should keep in mind here that including summary keywords at the end of your Depop description may come across as “tacky” or unprofessional for higher-value items. As such, if you are selling items that may need more time and consideration, you may see better results by including the keywords naturally throughout the content for emphasis.
Are Depop Hashtags Genuinely Important?
Are Depop hashtags genuinely important for your Depop posts and products? There’s no requirement for your Depop post to include hashtags, which can leave many people assuming that they’re not really all that important. However, it’s worth remembering that, while Depop hashtags are completely optional, they can play a significant role in boosting the success of your sales efforts.
In short, Depop hashtags provide an immediate summary of a product to your customers. For example, a customer looking specifically for a ring of a certain brand will be able to load up the listing and see immediately that it’s the right ring for them – hooking their interest and making them much more likely to buy your product.
It is also worth remembering here that selling on Depop comes with a notable challenge: ensuring your products reach potential customers. Just because you’re selling a black cap doesn’t mean it’ll appear when someone searches for this; hashtags can be a simple way to help Depop’s search function display your listing to the right customers.
Hashtags Only Work if They’re Genuine
However, it’s worth remembering that Depop hashtags are only important if you use accurate tags. If you tried to market your products with an unrelated hashtag to draw in more views, you probably wouldn’t get any more sales from this.
After all, a hashtag combination of #designer #alternative might draw attention from people wanting designer clothes – but they’ll lose interest in your brand immediately when they see you’re just selling an alternative style.
So, always choose a small number of relevant, specific hashtags. In doing so, when potential customers search for your product, it will display to the ideal people – increasing your sales as a result!
What’s the Difference Between Depop Keywords/Tags/Descriptions?
At this point, we’ve clarified some of the most crucial things you need to know to optimize your use of Depop hashtags. However, it’s still worth checking the difference between keywords, tags, and descriptions since this isn’t always obvious.
Of course, we’ve outlined how hashtags work – but what about keywords and descriptions? Well, for the most part, this largely comes down to semantics. Tags and keywords are often used interchangeably on Depop. Meanwhile, the description of your Depop listing largely does the same thing as the tags – it gives your potential customers more information on what the product offers and how it works.
With that being said, you should always be cautious when including keywords or hashtags in your Depop descriptions. While it’s sometimes tempting to shove in as many as possible to increase the reach of your Depop listings, this often won’t convert into sales. Stuffing too many keywords or tags in your Depop descriptions will likely make the description hard to read and appear “spammy” to the customer. In turn, this can put them off buying from you, as it is perceived as unprofessional and potentially even dishonest. The worst-case scenario here is depop also takes down your listing.
So, be careful when adding Depop hashtags and keywords to your product description. Used sparingly, these are incredibly powerful tools to increase sales. But, if you use these too much, you may put customers off instead. Don’t let this be the case for you; boost your trading efforts with carefully integrated Depop hashtags, instead.
A Secret Tip to Boosting Sales
Since boosting your business’s sales potential is crucial to your business’s success and potential, it’s safe to say that this is one goal you can’t overlook. Here’s a secret tip to boosting your depop sales in addition to using depop hashtags. The answer is AUTOMATION.
Many depop sellers make use of automation tools like the following to increase their sales in a fraction of the time.
The first tool is a crosslisting app that allows you to automatically list to multiple places. SellerAider’s crosslisting app enables you to automatically list your products to different marketplaces automatically.
Imagine this:
You are selling on depop and want to start selling on Etsy or any other platform. Typically you’ll have to manually fill out every form for each listing you have which will take FOREVER. With our crosslisting app, you can select the items you want to list and have the forms get filled out automatically. Thousands of sellers are saving time daily and boosting their sales.
The second automation tool used by many sellers are depop bots. We’ve written all about depop bots before, but they take the manual work out of growing on depop. SellerAider’s depop bot can do the following for you automatically:
- Leaving reviews for past buyers
- Relisting your products
- Refreshing your listings
- Following users
- Messaging users (past buyers, followers and more!)
And much more!
You can get started with a depop bot today for free here