Best Place to Sell Sneakers: The Top 5 Marketplaces (2024)

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Sneaker enthusiasts know the thrill of scoring a rare pair, but what about making some cash from your collection?

Selling sneakers can be a lucrative hobby or even a full-time gig. The best places to sell sneakers are online marketplaces like StockX, GOAT, and eBay, which offer wide reach and authentication services.

You probably already know that, but did you know that:

There’s a lot more options and unique things about each marketplace!

With a bit of know-how and the right tools, you can turn your shoe collection into a tidy profit. Here’s what we’ll cover in this article

Understanding the Sneaker Resale Market

The sneaker resale market has grown into a massive industry. It’s all about buying sought-after kicks and selling them for a profit. Sounds simple, right? Well, there’s more to it than meets the eye.

In 2024, the game has changed. It’s not just about quick flips anymore. Resellers are thinking long-term now. They’re treating sneakers like investments, holding onto rare pairs that might appreciate in value over time.

Popular sneaker resale platforms include:

  • StockX
  • GOAT
  • eBay
  • Grailed
  • Laced

These sites are great for checking current market prices. It’s crucial to stay up-to-date on what’s hot and what’s not.

Limited releases and collaborations often fetch the highest prices. For example, the Nike Air Yeezy 2 “Red October” originally sold for $250. Now? It’s worth a whopping $5,600 to $6,400!

But it’s not all about hype. Sneaker companies are focusing more on exclusivity, releasing small quantities of certain styles. This drives up demand and prices.

For resellers, tools can make a big difference. Crosslisting apps like this help list on multiple marketplaces at once. Bots can automate shop tasks on platforms like Depop, Vinted, and Poshmark.

Best Places To Sell Sneakers

Picking the best platform to sell sneakers can make a big difference in your success. Each option has its own pros and cons, so it’s important to consider your needs and goals.

Online Marketplaces

Online marketplaces are popular spots for selling sneakers. They have lots of buyers already looking for shoes. Some top choices are GOAT, StockX, and Grailed.

These sites often handle payments and shipping for you. This makes things easier, but they do take a cut of your profits. Each marketplace has its own fees and rules.

GOAT and StockX focus on authentic sneakers and have strict checking processes.

TIP: If you’re selling a lot, using a crosslisting app like SellerAider can save time by posting to multiple sites at once.

StockX

StockX is like the stock market for sneakers, it’s all about bids and asks. Buyers make offers, sellers set their prices, and the platform finds a match. It’s perfect for selling hyped or rare kicks because StockX authenticates every pair, so everyone knows they’re getting the real deal. Just keep in mind, they do take a cut, so price your sneakers accordingly.

Grailed

Grailed is a favorite for sneakerheads who also love streetwear and designer pieces. It’s a great spot for selling niche or luxury sneakers since the audience is all about style. You can chat directly with buyers and set your prices. Listings are free, but Grailed takes a fee when you sell. Pro tip: good photos and clear details make all the difference here!

eBay

eBay is the OG marketplace, and it’s still a powerhouse for sneaker sales. They’ve stepped up their game recently with features like authenticity checks for pricier kicks. Plus, their lower fees mean you keep more of the profit. The competition can be tough, but if you nail your pricing and take great photos, you’re golden.

Laced

Laced is a rising star in the sneaker world, especially in the UK. It’s super straightforward to use, and every pair goes through authentication before reaching the buyer. It’s especially great for selling collectible or high-end sneakers, and it’s a solid choice if you’re aiming to connect with European buyers.

GOAT

GOAT is a top pick for selling both new and used sneakers. They’ve got a huge global audience, so your kicks get plenty of eyes. Their authentication process is super thorough, which makes buyers trust the platform. You can list your sneakers as new or used with detailed condition notes. Fees are a thing, but with so many users, your sneakers are likely to sell fast.

Auction Sites

Auction sites like eBay can be great for selling sneakers. They let you reach a wide audience and potentially get higher prices for rare shoes.

On eBay, you set a starting price and let buyers bid. This can lead to bidding wars for popular sneakers. You can also use “Buy It Now” prices for quicker sales.

Taking good photos is key on auction sites. Show all angles of the shoes and any flaws. Be clear about the condition in your listing. Building a good seller rating will help you make more sales over time.

Direct-to-Consumer Sales

Selling directly to buyers can mean more profit for you. Social media platforms like Instagram are good for this. You can show off your sneakers and connect with buyers.

Setting up your own website is another option. This gives you full control over your brand and sales process. But it also means handling all aspects of the business yourself.

For easier direct sales, try apps like Depop or Poshmark. They’re made for selling clothes and shoes. SellerAider offers bots that can help automate your shop on these platforms, saving you time and effort.

Preparing Your Sneakers for Sale

Getting your sneakers ready for sale is key to fetch top dollar. Clean kicks, great photos, and fair prices will help you sell fast.

Cleaning and Restoration

Start by giving your sneakers a good clean. Use a soft brush to remove dirt and debris. For tough stains, mix warm water with a bit of mild soap. Gently scrub the shoes, then wipe them down with a damp cloth. Don’t forget the laces and insoles!

For white sneakers, try a mix of baking soda and water to brighten them up. Let them air dry away from direct sunlight to prevent yellowing.

If the shoes have scuffs or scratches, try using a magic eraser or specialized sneaker cleaning products. For leather shoes, apply a leather conditioner to keep them soft and supple.

Photography and Presentation

Good photos can make or break your sale. Use natural light when possible. Take shots from multiple angles – front, back, sides, and soles.

Close-ups of any unique features or branded elements are a must. If there are flaws, be sure to capture those too. Honesty builds trust with buyers.

A plain background works best. A white sheet or poster board can do the trick. Make sure the shoes are the star of the show!

Pro tip: Use SellerAider’s crosslisting app to quickly upload your photos to multiple marketplaces at once. It’s a real time-saver!

Setting Realistic Prices

Research is key when pricing your sneakers. Check out similar sold listings on platforms like GOAT, StockX, or eBay. Factor in the condition of your shoes and any rare features.

Don’t forget to account for fees and shipping costs when setting your price. It’s okay to start a bit higher and be open to offers.

Keep an eye on market trends. Limited edition releases or celebrity-worn styles can spike in value. But be realistic – not every sneaker is a goldmine.

Consider using SellerAider’s bots for platforms like Depop or Poshmark. They can help you adjust prices automatically based on market demand.

Creating Effective Listings

Good listings are key to selling sneakers fast. They help buyers find your shoes and decide to buy them.

Writing Descriptive Titles

A great title grabs attention and gives key details. Include the brand, model, size, and color of the sneakers. Add any special features like “limited edition” or “deadstock.” Keep it short and clear. For example: “Nike Air Jordan 1 Retro High OG ‘Chicago’ – Size 10 – Deadstock.”

Use popular keywords buyers search for. This helps your listing show up in search results. Avoid all caps or too many emojis, as these can look spammy.

Crafting the Item Description

The description is your chance to sell the shoes. Start with the basics:

  • Brand and model
  • Size and fit
  • Condition (new, like new, good, etc.)
  • Color and materials
  • Any flaws or wear

Then add details that make your sneakers stand out. Mention things like:

  • Limited edition status
  • Original packaging
  • Proof of authenticity
  • Your return policy

Keep sentences short and use bullet points for easy reading. Be honest about the condition to avoid returns.

Using SEO Best Practices

SEO helps buyers find your listings. Use relevant keywords throughout your title and description. Think about what terms sneaker fans might search for.

Add tags or categories that fit your shoes. This helps platforms show your listing to the right buyers.

Good photos are also key for SEO. Use clear, bright images that show the shoes from all angles. Include close-ups of any special features or logos.

Using a crosslisting app like SellerAider can help you optimize listings across multiple platforms. This saves time and ensures your SEO is consistent everywhere you sell.

How to Make Profit

Sneaker Reselling can be insanely profitable! You just need to know what to do

Promote on on Social Media

Social media is the easiest way to get free traffic to your sneaker reselling business! It also helps you build a brand that makes customers trust you and stay loyal.

Here are some ideas to grow your following on social media.

  • Consistently post on instagram/tiktok/facebook (You can use SellerAider’s crosslister to share your listings to Instagram automatically)
  • Post high quality photos of sneakers and consider including fit pics
  • Share sneaker news, release dates.
  • Interact with the sneakerhead community: comment and like posts!
  • Use popular sneaker hashtags like #sneakerhead and #kicksoftheday to reach more people. Share your listings in sneaker groups and forums too.
  • Run giveaways

Crosslist to Other Marketplace

Like we mentioned before:

You don’t have to list on just one marketplace.

You can list your entire inventory to multiple marketplaces at once using a crosslisting app.

SellerAider offers the best crosslisting software on the market; a free app that automatically crosslists your products individually or in bulk across different platforms of your choice.

It can also delist items when the sell and help you manage your inventory!

Get Positive Feedback

Positive feedback is gold in the reselling world. It shows new buyers they can trust you. After each sale, politely ask the buyer to leave a review if they’re happy with their purchase.

Follow up with buyers to make sure they’re satisfied. This extra step can turn a good experience into a great one. It also gives you a chance to address any issues before they turn into negative feedback.

Consider using SellerAider’s tools to manage your listings across platforms. This can help you stay organized and respond to buyers faster, leading to better feedback.

Remember, each positive review builds your reputation. Over time, this can lead to more sales and higher prices for your sneakers.

How to Avoid Scams

Speaking of scammers……

Sneakers tend to cost a lot of money, which attracts people who want to scam you for your items.

Here are some tips on avoiding scams

  • Use a platform that has buyer and seller protection such as: ebay, goat, stockX
  • If it’s too good to be true it probably is!
  • Use reputable payment methods and don’t accept fake payment confirmation screenshots
  • Consider investing in getting your shoes authenticated
  • Always upload receipts to your listing if you have them.
  • Consider using a crosslisting app like SellerAider to manage listings across multiple platforms. This can help you keep track of sales and spot any unusual activity.

Stay up-to-date on common scams in the sneaker world. Scammers often use new tactics, so it’s important to stay informed and vigilant.

Frequently Asked Questions

Selling sneakers can be a profitable venture if you know where and how to do it. Here are some common questions about selling sneakers and tips to help you succeed.

What are the best online platforms to sell sneakers?

StockX, GOAT, and eBay are top choices for selling sneakers online. These platforms have large user bases and specialize in sneaker sales. Crosslisting apps like Selleraider can help you list on multiple sites at once, saving time and reaching more buyers.

How can I sell my sneakers for cash locally?

Local sneaker shops, consignment stores, and meetups are good options for selling sneakers in your area. You can also use apps like OfferUp or Facebook Marketplace to connect with local buyers. Be safe when meeting in person and choose public places for transactions.

What are the pros and cons of selling sneakers on GOAT?

GOAT offers a large customer base and authentication services. This can lead to higher prices and less risk of scams. The downside is fees can be high, and the approval process can be strict. Competition is also fierce on popular platforms like GOAT.

Is reselling sneakers a profitable business?

Sneaker reselling can be profitable if you know the market. Limited edition releases and rare finds often sell for much more than retail. But it takes time to build knowledge and inventory. Success depends on buying the right shoes at the right price and timing your sales well.

How can I quickly sell my sneakers on popular resale sites?

To sell fast, price competitively and take great photos. Use keywords in your listings and be responsive to buyer questions. Selleraider’s bots for Depop, Vinted, and Poshmark can help automate some tasks, making it easier to manage multiple listings and boost sales.

What tips should I follow to successfully sell used sneakers?

Clean your sneakers thoroughly before listing them. Be honest about their condition and include clear photos of any flaws. Price them fairly based on their age and wear. Provide detailed info about size, colorway, and any special features to attract buyers looking for those specific shoes.