From its built-in marketing tools to its user-friendly interface, Etsy makes it super easy to navigate and have a smooth start as a new seller.<\/p>\n\n\n\n
However, all sellers -new or seasoned- know the struggle of boosting Etsy sales all too well!<\/p>\n\n\n\n
‘Use clear product images!<\/em>‘ We already know this…Anything new?<\/p>\n\n\n\n Not to worry fellow sellers!<\/p>\n\n\n\n You can say goodbye to generic tips<\/strong> like this once and for all.<\/p>\n\n\n\n In this article, we have compiled 8 carefully selected ways<\/strong> to not only boost traffic to your Etsy store, but to turn those clicks into irresistible sales<\/strong>!<\/p>\n\n\n\n Search engine optimization, also known as SEO<\/strong>, is the practice of optimizing product listings and other web content to increase visibility and improve product discoverability<\/strong>.<\/p>\n\n\n\n An effective SEO strategy is a must<\/strong> for any Etsy seller looking to increase traffic to their shop.<\/p>\n\n\n\n Optimization typically occurs by incorporating relevant keywords in your product titles, descriptions, tags, and even your social media posts.<\/p>\n\n\n\n Ultimately, the goal is to rank at the top of the search results and engage with people that are potential customers. <\/p>\n\n\n\n Integrating keyword optimization into your marketing strategy can draw traffic from both search engines and social media platforms. <\/p>\n\n\n\n Search engine optimization<\/strong> is all about Google and Etsy.<\/p>\n\n\n\n Popular keywords should be added into your shop and product titles, tags, and descriptions- basically anywhere you can!<\/p>\n\n\n\n Here\u2019s how you can optimize your product listings<\/a>:<\/p>\n\n\n\n Include the most important keywords at the very beginning <\/strong>of your titles, as search engines only show the first 50-60 characters to your potential shoppers.<\/p>\n\n\n\n It\u2019s also good to remember that most buyers will quickly skim through the search results, thus key terms relevant to their query will be the most effective at catching their attention. <\/p>\n\n\n\n Without sounding repetitive, briefly describe your item by incorporating popular search terms buyers use when looking for products like yours. <\/p>\n\n\n\n BAD:<\/strong> A lovely hat from Karlashandmade collection<\/p>\n\n\n\n GOOD:<\/strong> Vintage Fluffy Orange Bucket Hat<\/p>\n\n\n\n REMEMBER<\/strong>: <\/strong>Relevance <\/a>is an important ranking factor for the Etsy search engine. <\/p>\n\n\n\n The perfect item description is both concise and comprehensive. <\/strong><\/p>\n\n\n\n The best way to avoid a lengthy paragraph while still offering detailed information about your listing is to focus on the key product features and benefits.<\/strong><\/p>\n\n\n\n The key product features should include all your product specifications, such as size and production date, whereas the key benefits should explain why someone will find these qualities useful.<\/p>\n\n\n\n i.e. Let\u2019s take a look at the example of a silk pillowcase<\/em>:<\/p>\n\n\n\n Key Feature: <\/strong>Made of 100% mulberry silk.<\/p>\n\n\n\n Key Benefit: <\/strong>Reduces friction between hair and pillowcase, thus preventing hair breakage and knots.<\/p>\n\n\n\n Not everyone who searches for your product type will be entirely knowledgeable on the benefits they can get out of it.<\/p>\n\n\n\n So, this is a great way to stand out from competitors<\/strong> and prove that you are an expert on the subject. <\/p>\n\n\n\n Want to know more about creating perfect product descriptions?<\/p>\n\n\n\n Find out more: How to Get Sales on Etsy in 2024<\/em><\/a><\/p>\n\n\n\n Social SEO<\/strong> is all about optimizing your social media profiles and content to boost visibility and engagement.<\/p>\n\n\n\n While traditional search engine optimization involves directly adding keywords to attract people who are already <\/em><\/strong>looking for something to buy, social media isn\u2019t always about making purchases. <\/p>\n\n\n\n Usually people will scroll through those apps to either entertain themselves or learn something new.<\/p>\n\n\n\n For example, users love to discover smaller businesses and their products through unboxing videos and reviews.<\/p>\n\n\n\n Here are some tips on optimizing your social networks<\/a>:<\/p>\n\n\n\n HOWEVER\u2026<\/strong><\/p>\n\n\n\n As mentioned earlier, social SEO is more than just the technicalities of keyword tweaking. <\/p>\n\n\n\n To truly boost your sales, opt for making entertaining content <\/strong>that will make social media users engage with your account. <\/p>\n\n\n\n Not only will this make your Etsy store name more memorable, but it will also help you reach a niche customer base that doesn\u2019t use traditional search engines!<\/p>\n\n\n\n Now that you understand the different channels you can use for keyword optimization, it is time to learn how to actually carry out keyword research.<\/p>\n\n\n\n There are two ways<\/strong> we recommend:<\/p>\n\n\n\n Manual keyword research is the best solution for those on a tight budget. <\/p>\n\n\n\n Begin your search journey by observing what keywords the top sellers in your niche are using<\/strong> in their titles, descriptions, images, tags, and attributes. <\/p>\n\n\n\n Are there any patterns? Do you see the same keywords being repeated?<\/em><\/p>\n\n\n\n If so, chances are these terms are commonly used in the Etsy search bar by potential buyers. <\/p>\n\n\n\n These sellers are at the top for a reason.<\/p>\n\n\n\n Learning from their Etsy stores can help you get a better understanding of how to attract more shopper clicks.<\/p>\n\n\n\n BONUS<\/strong>: <\/strong>Pinterest<\/a> is a great place to look for keywords, as it shares a similar demographic to Etsy.<\/p>\n\n\n\n If you didn\u2019t already know, it is a common practice for Etsy buyers to get their product inspiration from Pinterest first!<\/p>\n\n\n\n These are designed to help you identify high volume keywords<\/strong> that you can add to your listings, so they don\u2019t get lost in a sea of thousands of other products.<\/p>\n\n\n\n In fact, there are even specific tools for Etsy SEO, which take Etsy\u2019s analytics and algorithm into account. <\/p>\n\n\n\n Some great tools include eRank<\/a>, EtsyHunt<\/a>, and Marmalead<\/a>.<\/p>\n\n\n\n Both new and updated listings get a temporary boost <\/a>on Etsy search, as the platform tries to determine how popular it is with targeted audiences.<\/p>\n\n\n\n While this boost on its own won\u2019t make much of a difference to your visibility, new and updated high-quality listings have a higher likelihood of showing up on the first page<\/strong> of the Etsy search results.<\/p>\n\n\n\n If your Etsy store has less than 50 products, it is recommended that you regularly add to your shop- at least once a month!<\/p>\n\n\n\n Frequent posting of new items in a specific niche will encourage the Etsy algorithm to rank you higher, as your shop will now appear more relevant to query search.<\/p>\n\n\n\n Apart from increasing visibility, potential buyers can also see that you are an active seller.<\/strong><\/p>\n\n\n\n TIP<\/strong>: <\/strong>Frequent shop announcements <\/strong>are another great way to keep your Etsy shop up-to-date.<\/p>\n\n\n\n Find out more: Etsy Shop Announcements- Ultimate Guide<\/em><\/a><\/p>\n\n\n\n Finally, more options gives your customers a reason to keep coming back and repeat purchases. <\/p>\n\n\n\n It doesn\u2019t always have to be a brand new item.<\/p>\n\n\n\n Why not add more variations of a particular product? <\/p>\n\n\n\n Different sizes, colors, and materials are all great ways to increase Etsy traffic. <\/p>\n\n\n\n Every seller has those listings that just don’t seem to convert well.<\/p>\n\n\n\n Rather than just abandoning them and hoping they will fix themselves, why not take matters into your own hands and bring traffic to your Etsy shop with just a few clicks?<\/p>\n\n\n\n Ask yourself the following questions:<\/p>\n\n\n\n Until your listings are entirely optimized, you should not give up on them!<\/p>\n\n\n\n More than often, making these improvements is the simplest solution to a better conversion rate.<\/p>\n\n\n\n FUN FACT<\/strong>: A study found that 76% of consumers <\/a>ranked free shipping as one of the top most important factors in online shopping.<\/p>\n\n\n\n Etsy<\/a> has incorporated this consumer preference into its algorithm, as Etsy stores that offer free shipping are always prioritized<\/strong> in the marketplace\u2019s search display and advertisements.<\/p>\n\n\n\n Not only is this an easy way to increase traffic to your shop, but it is the solution to combat abandoned shopping carts<\/strong>– a commonly faced issue!<\/p>\n\n\n\n If you are worried about paying the shipping costs yourself, not to worry! <\/p>\n\n\n\n Simply adjust your prices to include postage<\/strong>; this way you will give the illusion of free shipping when you are continuing to save on the costs.<\/p>\n\n\n\n Here\u2019s an idea:<\/em><\/p>\n\n\n\n Why not offer free shipping when customers spend a minimum amount or buy more than two items? <\/p>\n\n\n\n The option of free shipping is so enticing to shoppers, that they would even spend more on actual products just to avoid postage costs!<\/p>\n\n\n\n So, take advantage of this consumer preference and boost your sales in no time.<\/p>\n\n\n\n Participating in seller spaces or relevant niche forums is a useful way to learn new tips and indirectly bring more traffic to your Etsy store. <\/p>\n\n\n\n The following forums are popular amongst many successful Etsy sellers:<\/p>\n\n\n\n An in-platform space to seek advice from other Etsy sellers or just converse about your experiences.<\/p>\n\n\n\n The Etsy subreddit is a popular community for both sellers and buyers to exchange insights and tips.<\/p>\n\n\n\n This is a great space run by sellers for<\/em><\/strong> sellers to provide a supportive environment.<\/p>\n\n\n\n This is a forum for crafters, especially candle makers, looking to discuss their work and share tips.<\/p>\n\n\n\n Whether you want to promote your Etsy shop or enter a seller support group, joining a Facebook group is a great move for all Etsy sellers. <\/p>\n\n\n\n Join the #1 online seller community<\/strong>, get access to exclusive tools, and learn the secrets of top sellers.<\/p>\n\n\n\n Building community with fellow sellers is an often underrated part of growing an online business.<\/p>\n\n\n\n By maintaining a presence on sellers forums<\/strong>, you can:<\/p>\n\n\n\n Overall, Etsy seller forums can teach you valuable skills that can be applied to your store and potentially boost your growth!<\/p>\n\n\n\n While some groups allow sellers to promote their shop, it is more effective to use your expertise to help potential buyers<\/strong> instead. <\/p>\n\n\n\n Anyone can advertise their shop, but not everyone will dedicate the time to answer shoppers\u2019 queries.<\/p>\n\n\n\n Having a prominent presence as a knowledgeable advisor will make potential buyers interested in who you are and what products you sell, leading to people searching for your store!<\/p>\n\n\n\n Having these meaningful discussions<\/strong> with buyers<\/strong> will help you:<\/p>\n\n\n\n User generated content, also known as UGC, refers to any type of content produced and shared by customers themselves.<\/p>\n\n\n\n To put it simply, UGC is content made by customers to express their opinion of a seller\u2019s product.<\/p>\n\n\n\n Source<\/a><\/p>\n\n\n\n Some common examples<\/strong> include:<\/p>\n\n\n\n Although you can do your best to optimize your Etsy shop by having a detailed product description and amazing customer service, it is not enough to get you on that personal level with your customers. <\/p>\n\n\n\n After all, you are there to promote your business and increase sales.<\/p>\n\n\n\n You can\u2019t argue there is zero bias there!<\/p>\n\n\n\n UGC is made by customers<\/strong>, making it a much more trustworthy source<\/strong> for potential customers who are on the fence about your product.<\/p>\n\n\n\n Integrating UGC into your strategy comes with several benefits<\/strong>:<\/p>\n\n\n\n Online shopping already lacks the personal touch of physically going into a small store and having a friendly chat with the owner.<\/p>\n\n\n\n To make matters even more difficult, there are thousands of identical products to choose from.<\/p>\n\n\n\n Authentic content made by customers is a highly successful method to stand out from competitors<\/strong> and offer a personalized touch<\/strong> to your Etsy store. <\/p>\n\n\n\n According to Etsy, positive reviews impact a shop\u2019s search ranking<\/a>.<\/p>\n\n\n\n UGC in the form of testimonials and product reviews is an easy way to make your shop more discoverable and boost sales by tapping into Etsy SEO. <\/p>\n\n\n\n Not sure how to get UGC in the first place?<\/em><\/p>\n\n\n\n Simply ask!<\/p>\n\n\n\n After an order has been received, don\u2019t hold back on asking your customers to leave a review. <\/p>\n\n\n\n BONUS<\/strong>: Offering incentives for customers to share their experiences with your product can be even more effective to get UGC.<\/p>\n\n\n\n This could be participation in a giveaway, discounts, and exclusive access to deals and promotions.<\/p>\n\n\n\n If you already have a website for your business, you should seriously consider starting a blog to complement your Etsy store. <\/p>\n\n\n\n In fact, statistics<\/a> show that businesses with an active blog <\/strong>can generate 55% more website traffic <\/strong>than those who do not have one. <\/p>\n\n\n\n\n
Optimize Your Store With the Right Keywords<\/strong><\/h2>\n\n\n\n
Search Engines vs Social Media<\/h3>\n\n\n\n
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How Can I Find High-Value Keywords?<\/h3>\n\n\n\n
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Update Your Product Listings Regularly<\/strong><\/h2>\n\n\n\n
Why Create New Listings?<\/h3>\n\n\n\n
Why Renew Current Listings?<\/h3>\n\n\n\n
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Offer Free Shipping<\/strong><\/h2>\n\n\n\n
Take Advantage of Forums<\/strong><\/h2>\n\n\n\n
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Importance of Talking to Other Etsy Sellers<\/h3>\n\n\n\n
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Importance of Talking to Etsy Buyers<\/h3>\n\n\n\n
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Incorporate User Generated Content Into Your Marketing Strategy<\/strong><\/h2>\n\n\n\n
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Start a Blog<\/strong><\/h2>\n\n\n\n
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